Anything better than signing a new client? Yup! When the new client is happy! Check out the newly redesigned site that we created for our prestigious client:

About Pools By Bradley

Family owned and operated locally since 1996, Pools By Bradley is rated as one of the top 50 pool builders in the entire U.S. and named the “Best Pool Company” in Orlando by Orlando Magazine. Their expert design solutions and innovative construction techniques create a unique custom pool for each of their clients that is basically an expression of themselves, their life style and their home. Their Mission Statement really says it all: “Pools by Bradley is committed to designing and building your ultimate outdoor pool atmosphere. We intend to inspire you to improve the recreational time you spend with your family and friends in your new outdoor environment.”.

Pools By Bradley is currently in the process of expanding. They are soon opening up their second location in New Smyrna Beach!

What We Did For Pools By Bradley

Custom Design Using WordPress

A new custom design was produced for their web site.: The previous design, although showing the visitor the extremely fun nature of their company culture, did not reflect the extremely unique and custom design capabilities that they offer Central Florida homeowners. Pools By Bradley is perhaps Orlando’s most talented pool builder, creating “one of a kind” pools that are individually designed for a home and unique to the home owner’s lifestyle.

Additionally, the new design is responsive and therefore is optimal for Google search rankings. Using WordPress as their new content management system makes it SEO friendly, plus gives our client the ability to easily make updates in the future.

SEO (Search Engine Optimization)

A new design and CMS system will not by themselves equate into generating leads and new customers. Although an increase in visitor conversions and a decrease in bounce rate are anticipated, BPAAC has optimized their new site for Google rankings with expanded key-worded content, custom title tags and META descriptions, plus we will begin ongoing content development.


We will generate and post three unique custom blogs each month on the client’s behalf. Additionally, we will optimize and publish any blog posts that the client develops. Without the constant addition of unique and authoritative content to their site, the redesign will not produce the results and give Pools By Bradley the return on their investment that they expect.


Hosting is one of those areas where the old cliche “you get what you pay for” really is so very true. Now their site utilizes HTTPS. Additionally, the URL canonicalization issues that they previously had are eliminated and the site’s page loading speed has dramatically increased.

Need Assistance?

If you’re not satisfied with your current vendor, remember, as always, that everyone here at Piekarski & Associates is willing to help you. We are open to discussion and feedback. Please feel free to Contact Us Online or call us here at (407) 464-0244. Better yet, just call me directly on my cell (321) 217-9086 if you need help with your company’s online marketing efforts or web design needs. I’ll be happy to talk and give you the personal attention that all of our clients deserve and receive. That applies to everyone, whether your company is large or small. We actually enjoy helping people here at Piekarski & Associates!