2018 is here and starting off with a BANG! Everyone here at BPAAC is pleased that ECO Business Systems has selected us for a complete site redesign, Internet marketing and hosting services. Is there any better way to start off the 2018 New Year than signing up a new client to help? Obviously we are excited here and want to share the details with everyone.
About ECO Business Systems
With over thirty-three years of servicing their clients in the Orlando and Central Florida marketplace, ECO Business Systems is perhaps the number one choice when it comes to the selection of a local vendor for copiers, printers, scanners and/or fax machines. ECO has both new and reconditioned equipment available, plus they are able to do repair and service contract work on all makes of office equipment. Specializing in the servicing of Ricoh, Savin, Gestetner and Lanier copiers, ECO is known for their outstanding service for over three decades now. Owner Douglas Wittmer says it best: “Outstanding customer service, plus having highly skilled and knowledgeable service technicians have helped us to become Orlando’s #1 office equipment seller and servicing company”. ECO Business Systems is located at 6928 Aloma Avenue in Winter Park. If you are planning to purchase new or reconditioned copiers, laser printers, scanners or faxes, or are in need of service and/or repairs, we suggest you give them a call at (407) 478-1152 to find out for yourself why they are Central Florida’s leading local vendor for office machine solutions.
What We Will Do For ECO Business Solutions
Custom Design Using WordPress
A new custom design will be produced for their web site: http://www.ecobusinesssystems.com
The current design simply does not reflect the quality and experience that they offer their customers. Plus it lacks the image that ECO wants visitors to both see and feel when potential customers come to their site. A more visual design that is highly focused on displaying types of equipment that ECO sells and services will be created and implemented.
Additionally, although the current design is responsive, it is extremely hard to navigate and simply does not convert traffic and produce leads. As everyone knows, there are two parts to SEO as it applies to Internet marketing: rankings and conversion. Without conversion a client is basically seeing no return on investment (ROI) and wasting their marketing dollars.
SEO (Search Engine Optimization)
A new design and CMS system do not by themselves equate into generating leads and result in new customers. Although an increase in visitor conversions and leads are anticipated, BPAAC will fully optimize their new site for better Google rankings (with expanded key-worded content, custom title tags and META descriptions), plus optimize the client’s Google Business listing.
So many times we find that the client’s web host is at the “root” of many of their issues. Out of 27 brand-new clients last year (2017), we switched a total of 21 over to our hosting services. So why would 2018 be any different? Issues such as page load speed, updates and downtime are easily addressed. Hosting is one of those areas where the old cliche “you get what you pay for” really is so very true. Currently their site does not utilize secure HTTPS (as Google is requiring). This will be remedied, along with a tremendous improvement in their site’s page loading speed. Additionally, the URL has canonicalization issues that we will address and eliminate.
Need Some Help in 2018?
If you’re not satisfied with your current vendor, remember, as always, that everyone here at Piekarski & Associates is willing to help you. We are open to discussion and feedback. Please feel free to Contact Us Online or call us here at (407) 464-0244. Better yet, just call me directly on my cell (321) 217-9086 if you need help with your company’s online marketing efforts or web design needs. I’ll be happy to talk and give you the personal attention that all of our clients deserve and receive. That applies to everyone, whether your company is large or small. We actually enjoy helping people here at Piekarski & Associates!