Everyone here is very excited that Philadelphia Urology Associates has chosen Piekarski and Associates Consulting as their new Internet Marketing partner. As a very prestigious and nationally recognized group of urology physicians, they have chosen us for search engine optimization (SEO), Internet marketing consulting and the hosting of their website.

About Philadelphia Urology Associates

One of the Northeastern United State’s most experienced urologists, Dr. Bruce Sloane specializes in Men’s Health issues and Age Management Medicine. He helps his patients take control of their aging process, increase their health span and enjoy a higher quality, more vigorous life. Dr. Sloane is one of the leading US urologists, providing his patients with “state of the art” diagnostic methodologies, plus treatments for urinary tract issues, bladder disorders, enlarged prostate (benign prostate hyperplasia), prostate cancer and urinary incontinence.

Dr. Sloane is also recognized nationally as for his expertise and track-record in the treatment of erectile dysfunction and other sexual performance issues. Dr. Sloane is also well renowned for not only his experience and medical abilities, but for his sensitivity, compassion and high attention to detail. Certified by the National Board of Medical Examiners and the American Board of Urology, he is a primary member of the Fellow of the American College of Surgeons. Additionally, Dr. Sloane is a member of the Philadelphia College of Physicians. A Phi Beta Kappa graduate of Clark University in Worcester, Massachusetts, Dr. Sloane received his medical degree from Upstate Medical Center in Syracuse, NY. He completed his residency in General Surgery at North Shore University Hospital in Manhasset, NY, and his residency in Urology at Tulane University School of Medicine in New Orleans, LA. Dr. Sloane is affiliated with Hahnemann University Hospital, Mercy Fitzgerald Hospital, Cancer Treatment Centers of America, Penn Presbyterian Medical Center and Roxborough Memorial Hospital.

Services BPAAC Will Provide

The Internet marketing services that Philadelphia Urology Associates has engaged BPAAC for include the following:

Strategic Internet Marketing Plan:

Piekarski & Associates will produce a comprehensive Internet Marketing Plan that covers all aspects of Dr. Sloane’s current web marketing efforts. Reviewing his current situation, plus additionally performing both keyword research and a competitive analysis, we produce a strategic Internet marketing plan that includes:
– Keyword demand, competitiveness and conversion
– Visitor traffic analysis (including visitor behavior and conversion)
– Design, coding and hosting feedback, plus prioritized recommendations
– Mobile strategy
– Video optimization
– Content development strategy and prioritization
– SEO plan and implementation schedule
– Social Media and blogging

Search Engine Optimization (SEO):

After performing keyword research and reviewing our client’s current search engine rankings, BPAAC will develop a customized strategy and prioritized plan for improvement that covers all aspects of both organic rankings and conversion. This includes:
– Review and adjustment of all onsite SEO factors (inclusive of Page Speed, Titles, Meta Tags, Page Content, Domain & URL naming, ALT tags, Internal Links, Site Architecture, Canonical tags, XML Site Map, and CTAs)
–  Analysis of offsite SEO factors (including Links, Mentions, Reviews, Location, and of course, competition within their industry)
– Content development strategy and prioritization
– Back-link strategies for improving both the Trust Flow Quality and Citation Quantity
– Monthly consultation and reporting

Hosting

So many times we find that the client’s web host is the cause of many of their issues. Out of a total of 27 new clients in 2017 so far, we have switched 21 to our hosting services. Issues such as page load speed, updates and downtime are easily addressed. Hosting is one of those areas where the old cliche “you get what you pay for” really is so very true. Currently their site does not use HTTPS. This will be remedied, along with a tremendous improvement in their site’s page loading speed. Additionally, the URL has canonicalization issues that we will address and eliminate.

 

Need Some Internet Marketing Assistance?

If you’re not satisfied with your current website or vendor, remember, as always, that everyone here at Piekarski & Associates is willing to help you. We are open to discussion and feedback. Please feel free to Contact Us Online now or call us here at (407) 464-0244. Better yet, just call me directly on my cell (321) 217-9086 if you need help with your company’s marketing efforts and/or web design needs. I’ll be happy to talk and give you the personal attention that all of our clients deserve and receive. That applies to everyone, whether your company is large or small. We actually enjoy helping people here at Piekarski & Associates!